Small Business Saturday The Who Where and When of Social Media Sharing

Small Business Saturday The Who Where and When of Social Media Sharing Not every business is going to succeed on every social networking site. And yes, there are many variables to success. This is my attempt to simplify the who, where, and when of sharing for the improved probability of  results! Whos Your Audience/Customer Who are you trying to reach? You cant get too far without answering this question. In general terms, you are more likely to reach certain demographics on certain social networks. Pew Research is one strong source of information on this: Pew Research on Social Networks. Missing from Pews most recent research was LinkedIn demographics. The data available from Pew is for 2008-2011 and is too old to reference IMO. However, this infograhic does include LinkedIn information. When Are the Best Times to Share a Post? Here ya go! In order to schedule the posts you share at these optimal times, you will need to use Hootsuite or Tweetdeck. If you are using Buffer to share updates, it can automatically send your update/post at the best time for your followers. (Careful trusting this without testing your individual results to be sure!) Got questions? What do you want to know next?